how I write copy that converts without selling my soul
My Authentic Copywriting template (Part 1)
People keep asking: 'How do you write copy that doesn't make you want to delete your entire online presence?'
The answer isn't what you think.
It's not about rejecting all marketing principles or pretending business doesn't matter. It's about something much more interesting than that.
I personally spent way too long thinking I had two choices: write like those aggressive marketers who make my nervous system want to hide under a blanket, or stay beautifully broke with poetic content that nobody bought.
Both options were missing something.
The breakthrough came when I stopped asking "what converts?" and started asking "what's actually true?"
A few months ago, I was working on a landing page for something I genuinely cared about. Instead of manufacturing urgency or borrowing someone else's formula, I just... talked about the work. Why it mattered. What was possible. How it felt to do this thing I love.
Writing it felt good. Like having a conversation with someone I actually wanted to help instead of trying to trick them into buying something.
And it worked. Better than the manipulative stuff ever did.
Authentic copywriting isn't about being all soft and indirect. That's just scared marketing wearing a spiritual mask.
Real authenticity is being honest about the transformation you provide. It's talking about your work the same way you'd talk about it to a friend over coffee. It's trusting that the right people will resonate and the wrong people will self-select out.
This approach isn't just better for your soul—it's better for business. When you write from truth instead of tactics, you stop attracting everyone and start magnetizing exactly the right people. The kind who don't just buy and disappear. They stick around. They refer friends. They become part of your world.
Today I'm sharing the philosophy and framework behind this approach. Not because I've cracked some secret code, but because I've found a way to write marketing that energizes me instead of draining me. Now, I treat every copy I write like art.
If you're tired of choosing between authenticity and effectiveness, let's talk about how to have both: